In 2016, the Toronto Raptors celebrated their heritage with Toronto Huskies themed games and merchandise, celebrating one of the worst teams in NBA history.
The Raptors have come a long way and what better way celebrate success than by acknowledging failure. 'Embrace the suck' with Raps Vs Huskies mobile game where you (unknowingly) have to lose to win.
Raps Vs Huskies
- Download the app.
- Play the game.
- Lose with the Huskies – unlock the Raptors.
- Score in the top 50 for chance at the grand prize.
Ads for the app inside the arena.
Ambient transit ads to bridge digital and physical.
The Old-Timey Announcer Contest promoted with self-deprecating posters outside of the arena.